August 22, 2011

Primary Features of Medical Logo Design

Primary Features of Medical Logo Design
To design a medical logo, you need to be aware of a few basic elements of logo designing. Very few designers are able to understand the importance of these elements in logo designing, as they are mostly busy with designing complicated logos, thinking that the more complex their design, the more professional they may seem. This however is a wrong approach. It is necessary that logo designers understand the theory behind prime features such as color, font and image use in a logo design. Restricting ourselves to medical logos, let’s see what the main elements are. 

Color Elements
Colors are a great way to convey your message effectively. Colors can trigger certain thoughts and emotions in the brain and contribute to memory recognition; therefore, they are important in passing on the correct feelings when displaying your logo. Hidden behind every color is a meaning that depicts the importance of the color. Red signifies an important message where blue would signify a corporate color. 

The two most common colors used in medical logos are blue and red. However, if you have a good sense of color combination, you can always set up a new color combo that makes a medical logo more appealing to the eye. Green is another color often used in medical logo concepts since it triggers thoughts of health, environment, nature and growth.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

Textual Elements

Fonts, or styles of the words used in the logo, can also have a huge impact on the message a company is trying to send. Logo designers have to decide on fonts that best represents the medical industry. Arial, Times New Roman are some of the commonly used fonts as they are formal and gives a professional outlook to the logo. You can even have the text designed slightly to make the logo seem interesting.

Style Factors

Though most may disagree on medical logos needing style, it is a fact that a logo that is simple in its style but strong in its message has proved to be the most successful. Adapting to the same old traditional logos will not give you a unique logo. Why use the same pill, stethoscope and medical suits to represent medical logos? When designers strive to give businesses a unique logo, they are enhancing the business’s profitability.
The next time you sit and create a medical logo, make sure you know of these factors carefully.

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