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| How To Pitch A Unique Concept |
When commissioning a logo design, you naturally have some sort of an idea what it would look like. A great logo design is crucial, especially for up-and-coming entertainment and media companies. Therefore, a great entertainment logo design is bubbling in your mind, all a part of your strategic branding campaign.
However, aside from the fact that it looks good, it must definitely be distinct and unique. This is where these guidelines come in, making sure that the idea in your mind is perfectly different, apart from all other media companies. This hold much importance for three reasons:
1.A distinct and unique mark will make it easier for you to get trademark rights.
2.This uniqueness makes an impact to your target audience.
3.It will represent the character of your company early on.
Now that you are convinced, here are a few points that will help you in brainstorming a great idea for an entertainment logo design:
Be Inspired by Ancient or Exotic Cultures
Designs, names and characters from different pasts and civilizations holds much interest and are virtually just being discovered in the logo design business. Tiki idols and tribal designs are interpretative of an upbeat, funky media. Greek names and Roman images are an inexhaustible inspiration, often bringing about a sense of nobility, heights and success. Oriental styles naturally have Zen feel to it. Find one that fits into the name, products and services of your business.
Draw Inspirations from the Quirks and Images of your Business
Distinct aspects of your business and market can actually give you an effective and eye-catching logo. A Christian rock label can both blend upbeat and hip styles with iconic symbols and images. A portraiture business which specialize in child portraits can opt for a fantasy-childlike approach.
Use Animated figures or images like Animals or Elements descriptive of your Company
An entertainment fill find this concept excellent for client presentations, where there is an advantage for graphics and presentation. Animals and elements which denote aspects or values that the company wants to imply are entirely effective. A lion may symbol grandeur and tenacity while a fox may imply business edge and quick project turnovers. elements like fire will denote strength while water will give a relaxed and deep character.
Read up on Logo Trends and Consult your Logo Designers
In order to get an idea what works in logo trends nowadays, read up and look at the best logos of the world and also the logos of new companies today. The logo company you commissioned for the design will also pitch in some concept and insights that would give your entertainment logo all the difference in the world.
In the end, make a entertainment logo concept that is unique and eye-catching without being over-the-top and full of elements. This way, your entertainment logo can be instantly suggestive and efficient in just one glance. Pitch your concept to your trusted logo design experts and you would have an excellent logo design in no time.
Source: Ezine Articles
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